How to Make and Market a Beverage Coaster for Business Owners

As a business owner, you know the importance of branding and making a lasting impression on your customers. While there are many ways to accomplish this, one often-overlooked marketing tool is the beverage coaster. Not only does it serve its practical purpose, but it also acts as a mini billboard for your business. In this blog post, we will guide you through the process of designing, creating, and marketing a beverage coaster that will leave a lasting impact on your customers.

Introduction to Beverage Coasters

Beverage coasters, also known as drink coasters or beer mats, are small mats placed under beverage glasses to protect surfaces from watermarks or heat damage. These coasters present a unique opportunity for business owners to enhance their brand exposure. When customers visit a bar, restaurant, or café, they unconsciously interact with beverage coasters, and if designed effectively, your coaster can capture their attention and leave a lasting impression.

Designing Your Beverage Coaster

1. Reflect Your Brand Identity

Start by considering your brand identity and how it can be translated onto a coaster. Use colors, typography, and logo design that align with your existing branding efforts. Ensure that your coaster will be recognizable as belonging to your business.

2. Communicate Relevant Information

Your coaster should not only reflect your brand, but it should also convey essential information to your customers. Include your business name, logo, contact details, and any other information that enhances brand recognition and encourages future engagement.

3. Engage with Eye-Catching Graphics

Well-designed and visually appealing graphics can grab attention, and subsequently, increase brand recall. Use high-quality images or illustrations related to your business or industry to create a coaster that stands out.

4. Simplify Your Design

While it’s important to create an eye-catching design, it’s equally crucial to keep things simple. Avoid cluttering your coaster with excessive information or complex visuals. A clean and minimalist design will ensure that the message is clear and easily understood.

5. Add a Call to Action

Seize the opportunity to engage with your customers by including a call to action on the coaster. This could be a discount code, a QR code linking to your website, or an invitation to join a loyalty program. Make sure the call to action is concise and compelling.

Producing Your Beverage Coaster

Once you have finalized the design, it’s time to consider the production of your beverage coaster. There are various options available, depending on your budget and desired quantity.

1. Local Printing Services

Local printing services can produce the coasters from your design specifications. This option is recommended for smaller quantities or for a limited marketing campaign. Ensure that the printing quality is high, as a poorly printed coaster can reflect negatively on your brand.

2. Online Printing Services

Online printing services offer a cost-effective solution for producing beverage coasters in larger quantities. They provide easy-to-use tools to customize your design and deliver professionally printed coasters to your doorstep. Research and compare different services to find the one that best suits your needs.

3. Specialty Printers

If you’re looking for a more unique and high-end option, consider working with specialty printers. These printers can offer additional features such as embossing, foiling, or custom shapes. While this option may be more expensive, it can create a significant impact on your customers and elevate your brand image.

Marketing Your Beverage Coaster

Now that you have your well-designed and professionally printed beverage coasters, it’s time to put them to work for your business. Here are a few strategies to effectively market your coasters:

1. Partner with Local Establishments

Reach out to local bars, restaurants, and coffee shops and offer to provide them with a supply of your branded beverage coasters. In exchange, ask them to display your coasters prominently in their establishment. This way, you can expose your brand to their customers while providing a useful product.

2. Include Coasters in Giveaways or Swag Bags

Consider including your branded coasters in giveaways or swag bags at community events or trade shows. This allows potential customers to interact with your coaster directly and creates an opportunity for engagement.

3. Leverage Social Media

Encourage customers to share photos of your coasters on social media by running contests or offering incentives. This not only promotes your brand but also provides social proof and increases the reach of your coaster marketing campaign.

Conclusion

Beverage coasters are a practical and versatile marketing tool that can help increase brand exposure and leave a lasting impression on your customers. By designing a coaster that reflects your brand identity, simplifying your design, and conveying relevant information, you can create a powerful marketing asset. Once produced, strategically distribute your coasters and leverage social media to amplify your brand’s reach. Embrace the potential of beverage coasters and watch as they become a valuable addition to your marketing efforts.

Start designing your beverage coaster today and unlock its marketing potential!

Note: The images used in this blog post are for illustrative purposes only and do not represent any specific business.